Free Fire Brand Ambassador: BTS and MS Dhoni (July 2024)

free fire brand ambassador

Free Fire, a battle royale game developed by 111 Dots Studio and published by Garena, has taken the gaming world by storm. Known for its accessibility on mobile platforms, it stands as one of the most downloaded and played games globally. The game’s popularity can be attributed to its engaging gameplay, regular updates, and strategic collaborations with high-profile brand ambassadors.

Free Fire’s Global Reach and Popularity

The Game’s Massive Player Base

One of the most compelling aspects of Free Fire’s success is its enormous player base. As of 2023, Free Fire boasts hundreds of millions of active players worldwide. The game has particularly resonated in Asia, Latin America, and parts of Europe, making it a global phenomenon in the mobile gaming sector.

Popularity in India

In India, Free Fire has seen a meteoric rise in popularity. The game’s appeal in the Indian market is evident from its tens of millions of active players in the country. This surge can be attributed to the game’s low hardware requirements, making it accessible to a vast number of smartphone users in India.

The Role of Brand Ambassadors

BTS: A Global Sensation

Impact of BTS as Brand Ambassador

In a strategic move, Free Fire appointed BTS, the world-renowned K-pop group, as brand ambassadors. BTS’s global influence and massive fan base have significantly expanded Free Fire’s reach. The collaboration includes themed events, in-game items, and exclusive content featuring BTS, creating a buzz among both gamers and K-pop fans.

MS Dhoni: A Cricketing Legend

MS Dhoni’s Influence in India

Free Fire tapped into the cricket frenzy in India by bringing in MS Dhoni, a celebrated cricketer and former Indian cricket team captain, as a brand ambassador. Dhoni’s widespread popularity and appeal have significantly impacted the game’s prominence in the Indian market. His involvement includes special events, themed skins, and promotional campaigns tailored for the Indian audience.

The Rise and Challenges in Global and Indian Markets

Free Fire has achieved remarkable popularity in the global gaming community. The game boasts a massive player count of approximately 187 million active players worldwide. This high number underlines the game’s global appeal and its position as a leading title in the mobile gaming industry.

In terms of specific statistics for India, there’s been a notable decline in the daily active users of Free Fire in recent years. The game’s daily active users were around 41 million in 2022, which was a decrease from the previous year. This decline can be partially attributed to the game’s ban in India in early 2022, which impacted its player base in the country. Before the ban, Free Fire had been immensely popular in India, being the second most downloaded app in the country and achieving the highest consumer spending among mobile games.

To provide a clearer picture of the game’s growth and popularity, we can look at the annual data:

  1. 2019: Daily active users were around 50 million.
  2. 2020: The number increased to 80 million daily active users.
  3. 2021: This was a peak year with 150 million daily active users.
  4. 2022: The daily active users dropped to approximately 41 million, aligning with the ban in India.

These figures show a significant fluctuation in Free Fire’s user base, highlighting the impact of market-specific factors such as the ban in India.

Daily Active Users (Millions)
Yearly Growth (%)

Statistic: Most watched Garena Free Fire streamers on Twitch worldwide in October 2023, by monthly viewership hours | Statista
Find more statistics at Statista


Free Fire’s strategic choice of brand ambassadors like BTS and MS Dhoni reflects its understanding of diverse markets and the importance of cultural relevance in gaming. These collaborations have enhanced the game’s appeal and contributed to its phenomenal growth worldwide. As Free Fire continues to evolve, it remains a significant player in the global gaming industry, with its brand ambassadors playing a pivotal role in its ongoing success.

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